Server-side tracking for Shopify

Recover the conversions your ads never saw

iOS updates, ad blockers and broken cookies leak revenue out of your tracking. TrackedSale captures every event on the server and sends clean, deduplicated data to every platform.

Event stream

Live
EVENTSOURCETIME

Purchase verified

Order #1035 $189.90

2s ago

Purchase verified

Order #1034 $64.90

3s ago

Checkout completed

Order #1033

5s ago

Add to cart

Performance Hoodie

7s ago

View content

Trainers

9s ago

Total attributed revenue

$168,742

28.4%

vs last 30 days

May 1May 10May 20May 30

Channel performance

Meta

$74,321

28%

TikTok

$38,746

41%

Google Ads

$29,642

17%

Klaviyo

$18,033

35%

Pinterest

$8,000

12%

Your pixel misses sales it was never allowed to see

iOS App Tracking Transparency

When a shopper declines tracking, the browser pixel loses the purchase. The sale still happens — your ad account never hears about it.

Ad blockers

Content blockers stop pixel scripts before they load. Those orders never reach Meta, TikTok or Google.

Cookie expiry

Safari caps first-party cookies at 7 days. A buyer who comes back in week two looks like a brand-new visitor.

The math is simple: a store doing $100k/month with 20% of conversions unattributed is optimizing on $20k of invisible revenue — every month. That is the data your bidding algorithm learns from.

From Shopify event to ad platform learning. Every time.

We capture every event, verify it on our servers, and deliver clean, deduplicated data to every ad platform so their algorithms learn what actually happened.

1. Shopify event

Customer actions captured in real time.

CheckoutPurchaseAdd to cartView content

2. Webhook truth

Events land on our servers via secure webhooks.

event:purchase
order_id:#1035
value:$189.90

3. Server dispatch

Clean, deduplicated data sent to every destination.

Meta CAPI

Sent

TikTok Events

Sent

Klaviyo

Sent

Google Ads

Matched

Pinterest

Sent

4. Platform learning

Every event ships with the match fields each platform needs to attribute the sale.

em (hashed)ph (hashed)external_idfbc / ttclidevent_idvalue
Built for paid acquisition teams

One clean server path for every ad platform

Keep browser context, verify Shopify revenue with webhooks, and dispatch deduplicated events with the match fields each platform expects.

Deduplicated by design

Browser and server events share one event_id. Platforms count each sale once.

Webhook-verified revenue

Order values come from Shopify itself, not from a script that may never fire.

Consent-aware

Every dispatch respects the shopper's consent state. Compliant by design.

Meta CAPI

Ready
hashed email + phone
fbp / fbc click IDs
event_id dedup

TikTok Events API

Ready
hashed email + phone
ttclid click ID
event_id dedup

Google Ads

Enhanced Conversions

Matched
enhanced conversions
gclid matching
verified values

TrackedSale

Server-side infrastructure

Klaviyo

Server-side Events

Ready
full order details
profile matching
flow triggers

Pinterest

Conversions API

Ready
hashed email
epik click ID
event_id dedup

Shopify Webhooks

Connected
orders/create webhook
verified revenue
checkout events

Merchants measure the difference

Real stores and agencies on what changed after moving their tracking server-side.

trackedsale.com made us scale over 20% in just 2 weeks, while ROAS increased by 10%, and the profit increased a lot too. We're able to spend a lot more efficiently.
D

Dennis van Steijn

Co-founder, The Polar Company

We ran a head-to-head test. trackedsale.com delivered 20% better ad performance in 2 months, with visible attribution improvements in just 2 weeks. Setup took 15 minutes. Our Google Ads agency now uses it for all clients.
O

Onyx Journey

Google Ads agency

ROAS improved a lot. I did not change anything in the campaigns, just configured trackedsale and I got 2x in ROAS.
G

Growth Revenues

Great software, we increased our conversion accuracy from 20-30% to more than 95%. Ads are working much better and CPA decreased too thanks to better data. Pricing is also great.
S

Seymen A.

I like using trackedsale.com for its enriched data, which helps me optimize ads effectively. It has significantly improved my ROAS and delivers more consistent results. The initial setup was very easy, which was a big plus.
G

Graham C.

I love using trackedsale.com for its ability to enhance performance tracking and improve my ROAS. Another standout aspect is its top-notch customer support, which I truly appreciate.
K

kartal a.

Free trial · no card required

Go live before your next campaign cycle

Connect Shopify, add your pixels, and watch verified events flow to Meta, TikTok, Google Ads, Klaviyo and Pinterest — in minutes, not sprints.

No card required

Start free. Upgrade anytime.

Shopify-first setup

Connect and go live in minutes.

Cancel anytime

No contracts. No commitments.

Tracking readiness

Shopify webhook

Connected

Meta CAPI

Ready

TikTok Events

Ready

Google match fields

Active

Duplicate blocking

Protected

Revenue recovered server-side

$24,318

revenue your browser pixel missed

verified by Shopify webhooks · last 30 days

May 1May 10May 20May 30